I don't know what it is. It might be their obsession with slim and, therefore, manageably-sized phones. It may be their slate-grey colours and almost edge-design aesthetics. It may be that they really are close to my wavelength in general. But Samsung, just as I was beginning to fall out of love with them, appear to be hitting all the right buttons. This is very nearly the perfect form factor for a smartphone.
Now PUT IT INTO PRODUCTION YOU BASTARDS.