But,I would like to point out, it's not necessarily good.
In fact, if I ever go to a website that says "There's a lot to load but it's worth the wait!" Then I know for certain that you, Sony-Ericsson, have failed. If I have a fairly recent installation of most things and, a week after the latest Flash version has been updated, I go to a major company's website and it tells me to upgrade Flash, then I will know that you are a rude pack of incompetent bastards who care more about appearance than providing a service to potential customers.
People really do try things for the sake of it or because they don't have to think as much, they really do.