I don't like Jamie Oliver. He's a prat, basically. And while I recognise that it's my problem that his personality makes me want to fling something at the TV screen, I can't get over that and I'll continue to not like him as much as, say, Posh Nosh. Or the Hairy Bikers.
But this I have to applaud. After getting a licence to slaughter animals, the chubby combi-driving one slaughtered a live chicken on air in order to point out to people where their meat comes from, and that it's been produced in unacceptable conditions.
I enjoy meat, and particularly chicken, and I've resolved my guilt over causing other animals to die for my gratification, but I hate other animals being forced to suffer first. So good on you, Jamie.
This was pointed out by highly informative neurosciences blogger Jonah Lehrer of The Frontal Cortex, whose book I am going to have to buy sometime.