Monday, 7 January 2008

Anti-product placement?

What does it say about an apparently well-funded TV series that none of the mobile phones used by any of the protagonists are obviously identifiable by brand? No product placement at all.

And then when it does become clear, via a two-second screen-shot, that at least one of the mobile used in an iPhone, the plot thickens when it becomes clear that the Apple logo on the back has been covered up by a diamond-shaped sticker.

I'm thinking that the actors were told to use their own phones, and the producers are desperately trying to find a sponsor.

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