Tuesday 1 July 2008

How not to sell a safety campaign

At the moment, the front page of Queensland Transport is advertising their motorcycle safety campaign using a little graphic that cycles through various shock-horror statistics.

One of which is "In over 83 percent of fatal motorcycle crashes the rider was considered to be at fault."

Hands up all those who really think the response from riders will be "Oh no! What can I do!?" instead of "FUCK YOU!"

Bonus points for not including anything which might suggest that other road users may need to pick up their act.

In other news, riders who crash on some roads can be guaranteed that they will be killed by the safety furniture, but will probably still get blamed for their own limb-rending impalement.

Link to Queensland Transport (as if they deserve it)
Link to Netrider report on below-standard safety barriers.

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